Keek, a new and exciting video blog app for my iPhone. I love watching 40 second clips of people and think it has great potential. Lots of so called celebrities are already using this new craze.
I have found a great example of a member of the "Geordie Shore" cast used the app.
Gary Beadle recognised his target market and their interests and used keek to make video updates in the shower. His fanbase have gone crazy and he is maintaing his image at the same time. He has definitely thought about who he wants to attract and people just can't seem to get enough. This was a brilliant use of social media and understanding his stakeholders.
http://www.keek.com/!vRyrbab - see Gary's shower cam video here