Monday, 23 September 2013
Jamie Jones posted a letter on Twitter that he claimed came from car dealership website WeBuyAnyCar.com.
In the letter, they ‘reached the conclusion that you sent your request to simply waste our time’. He had tried to sell them a Little Tikes play car for children.
It received over 28,000 retweets in a day and was widely shared across social media, being picked up by sites like the Mirror. However, the letter was exposed as fake, with the Twitter user that posted it doubling his followers in the fallout of the stunt.
However, the condescending tone of the fake letter posed a PR challenge for WeBuyAnyCar.com. Yet how they dealt with the situation was amazing. They turned criticism around with some humorous responses.
Their tweets were even mentioned in The Metro.