Saturday, 16 March 2013

KEEK - Shower Cam

Keek, a new and exciting video blog app for my iPhone. I love watching 40 second clips of people and think it has great potential. Lots of so called celebrities are already using this new craze.
I have found a great example of a member of the "Geordie Shore" cast used the app.
Gary Beadle recognised his target market and their interests and used keek to make video updates in the shower. His fanbase have gone crazy and he is maintaing his image at the same time. He has definitely thought about who he wants to attract and people just can't seem to get enough. This was a brilliant use of social media and understanding his stakeholders.!vRyrbab - see Gary's shower cam video here

Friday, 15 March 2013

disneyland paris the magic begins the moment you click here!!

I am in LOVE with everything disney and recently treated my partner for his birthday a trip to disneyland paris.
This got me thinking about PR campaigns run by disneyland paris. Recently with the recession Disneyland Paris hired BETC Euro RSCG to regain custom. 
So they decided to get people to film telling their children they are going to disneyland paris and upload it  and Disney then used this in their advertising campaigns under "The Magic Begins the Moment You Tell Them."
However, the videos are on youtube and the coverage on social media websites has been phenomenal. So I thought I would post some of the best ones I have found.

My magic definitely began when I told him as we are both so excited and with just over a week to go I am already packing.

Reputation... two sides to the story

Justin Bieber recently came to the UK and caused quite a stir. but has his reputation remained in tact from the incidents.
Day 1 - He was 2 hours late on for his first show at the o2 arena
Day 2 - He falls ill on stage and goes off stage.
Day 3 - Altercation with the press (video below) and cancels an interview

Then has the cheek to say he does not deserve all this "negative press"and will "not return to the UK". So how is his reputation? I know my view of Justin Bieber has deteriorated and what will it take to recover his image.
Crisis Management? This might take a long time for the recovery of Justin Bieber.
What is Justin Bieber's take on the situation?
 The press have certainly had a great time whilst he has been in the country.


David Beckham surprised fans for Team GB.
Rita Ora for Mastercard.
Rihanna for River Island.

The celebrities seem to have taken a new turn and decide to surprise their fans. These stunts have had a phenomenal success. The stunts have been successful due to the human interest that they gain, social media coverage and videos of the stunts going viral.
What celebrities would you like to be surprised by?
What other companies will use this method?

Friday, 1 March 2013

Chelsea FC have a Paddy

Outside the Chelsea Football Club Stadium (Stamford Bridge) the 'bookies' Paddy Power have recently placed a billboard. On the billboard it says "FERNANDO. We’ve got an onion bag you can actually find. It’s in the burger van mate. Get your hair net on". This was an addition to the many jokes about Fernando Torres who has had a poor performance since joining the club after a £50 million deal. 
Apparently, according to the Daily Mail Chelsea have now started legal action against Paddy Power. 
The amount of coverage on social media this picture has received has made it good PR for Paddy Power but for Chelsea is this good PR? 
Is this a good use of advertising or is Chelsea right with not seeing the funny side?