140 characters twist

Disney released a tweet to announce their latest bi-coastal all night extravaganza on memorial weekend. The company took a new twist on the 140 character limit of tweets by including 140 disney characters shaped into a hashtag (picture below). The tweet told people to 'rock your disney side'. I loved the simple nature yet inventiveness of this tweet and using a trademark of disney (the characters) and humouring it to the twitter tweet limit.  

It will be interesting to see if this tactic will be used by other organisations in the future. 

Muppets: Most Wanted Trailer

During the Superbowl last night a trailer for The Muppets: Most Wanted featured (as seen below). It was deemed hilarious as it used some of social media’s most used phrases, acronyms and emoticons to pump up the famous puppet gang’s upcoming big screen release.

The same technique was used with a different trailer.


The other trailer showed an apparent real life Twitter spat between users @HotFudge1218 and @Babybean1128.


Whilst this would be classed as advertising it definitely provides for a good story and that is at the heart of any campaign, which in turn can lead to us, as PR practitioners, learning about what makes a good story.


Muppets: Most Wanted is in cinemas March 21st 2014. Superbowl trailer

 Other trailer

disneyland paris the magic begins the moment you click here!!

I am in LOVE with everything disney and recently treated my partner for his birthday a trip to disneyland paris.
This got me thinking about PR campaigns run by disneyland paris. Recently with the recession Disneyland Paris hired BETC Euro RSCG to regain custom. 

So they decided to get people to film telling their children they are going to disneyland paris and upload it  and Disney then used this in their advertising campaigns under "The Magic Begins the Moment You Tell Them."

However, the videos are on youtube and the coverage on social media websites has been phenomenal. So I thought I would post some of the best ones I have found.

My magic definitely began when I told him as we are both so excited and with just over a week to go I am already packing.