Muppets: Most Wanted Trailer

During the Superbowl last night a trailer for The Muppets: Most Wanted featured (as seen below). It was deemed hilarious as it used some of social media’s most used phrases, acronyms and emoticons to pump up the famous puppet gang’s upcoming big screen release.

The same technique was used with a different trailer.


The other trailer showed an apparent real life Twitter spat between users @HotFudge1218 and @Babybean1128.


Whilst this would be classed as advertising it definitely provides for a good story and that is at the heart of any campaign, which in turn can lead to us, as PR practitioners, learning about what makes a good story.


Muppets: Most Wanted is in cinemas March 21st 2014. Superbowl trailer

 Other trailer