LEGO movie... everything is awesome

I went to go and watch the LEGO movie today and was amazed at the effort that was put in to ensure that the whole experience of watching the film was LEGO orientated. The experience started as I was walking into the theatre. Outside the screen the number had been changed to a LEGO block stating the screen number.

When we went inside the cinema and sat in our seats we noticed that all the adverts were in LEGO. These included companies such as BT, Premier Inn and Confused.com.

Although this was all the effort within the confines of the cinema it left me wondering how far Warner Bros. had gone to get coverage everywhere. So I turned to the online community to see what was happening online. I noticed that the film had a twitter account, a Facebook page and a website.


TWITTER

Lego fan of the week - Followers uploaded pictures of them in LEGO related situations. An example of some winners of Fan of the Week include a boy who got his whole family to dress as LEGO blocks for Halloween and a lady who baked LEGO cake pops.

The chance to build your own LEGO mini figure - a link was provided to a site where you could create your own mini figure.


FACEBOOK

Lego fan of the week - Followers uploaded pictures of them in LEGO related situations.

Sharing the photographs its followers have taken of themselves with the LEGO Movie stands found in cinemas around the country - In cinemas cardboard stands were set up with cutout for peoples faces and LEGO encouraged people to upload these pictures, which they then shared through Facebook.


You can also upload photos on to Instagram using the #LEGOfanoftheweek hash-tag.

Muppets: Most Wanted Trailer

During the Superbowl last night a trailer for The Muppets: Most Wanted featured (as seen below). It was deemed hilarious as it used some of social media’s most used phrases, acronyms and emoticons to pump up the famous puppet gang’s upcoming big screen release.

The same technique was used with a different trailer.


The other trailer showed an apparent real life Twitter spat between users @HotFudge1218 and @Babybean1128.


Whilst this would be classed as advertising it definitely provides for a good story and that is at the heart of any campaign, which in turn can lead to us, as PR practitioners, learning about what makes a good story.


Muppets: Most Wanted is in cinemas March 21st 2014. Superbowl trailer

 Other trailer

Wedobuyanycar.com

Jamie Jones posted a letter on Twitter that he claimed came from car dealership website WeBuyAnyCar.com.


In the letter, they ‘reached the conclusion that you sent your request to simply waste our time’. He had tried to sell them a Little Tikes play car for children.





It received over 28,000 retweets in a day and was widely shared across social media, being picked up by sites like the Mirror. However, the letter was exposed as fake, with the Twitter user that posted it doubling his followers in the fallout of the stunt.


However, the condescending tone of the fake letter posed a PR challenge for WeBuyAnyCar.com. Yet how they dealt with the situation was amazing. They turned criticism around with some humorous responses.





Their tweets were even mentioned in The Metro.