disneyland paris the magic begins the moment you click here!!

I am in LOVE with everything disney and recently treated my partner for his birthday a trip to disneyland paris.
This got me thinking about PR campaigns run by disneyland paris. Recently with the recession Disneyland Paris hired BETC Euro RSCG to regain custom. 

So they decided to get people to film telling their children they are going to disneyland paris and upload it  and Disney then used this in their advertising campaigns under "The Magic Begins the Moment You Tell Them."

However, the videos are on youtube and the coverage on social media websites has been phenomenal. So I thought I would post some of the best ones I have found.

My magic definitely began when I told him as we are both so excited and with just over a week to go I am already packing.

SURPRISE!!!!

David Beckham surprised fans for Team GB.
Rita Ora for Mastercard.
Rihanna for River Island.

The celebrities seem to have taken a new turn and decide to surprise their fans. These stunts have had a phenomenal success. The stunts have been successful due to the human interest that they gain, social media coverage and videos of the stunts going viral.
What celebrities would you like to be surprised by?
What other companies will use this method?