140 characters twist

Disney released a tweet to announce their latest bi-coastal all night extravaganza on memorial weekend. The company took a new twist on the 140 character limit of tweets by including 140 disney characters shaped into a hashtag (picture below). The tweet told people to 'rock your disney side'. I loved the simple nature yet inventiveness of this tweet and using a trademark of disney (the characters) and humouring it to the twitter tweet limit.  

It will be interesting to see if this tactic will be used by other organisations in the future.