Muppets: Most Wanted Trailer

During the Superbowl last night a trailer for The Muppets: Most Wanted featured (as seen below). It was deemed hilarious as it used some of social media’s most used phrases, acronyms and emoticons to pump up the famous puppet gang’s upcoming big screen release.

The same technique was used with a different trailer.


The other trailer showed an apparent real life Twitter spat between users @HotFudge1218 and @Babybean1128.


Whilst this would be classed as advertising it definitely provides for a good story and that is at the heart of any campaign, which in turn can lead to us, as PR practitioners, learning about what makes a good story.


Muppets: Most Wanted is in cinemas March 21st 2014. Superbowl trailer

 Other trailer

Wedobuyanycar.com

Jamie Jones posted a letter on Twitter that he claimed came from car dealership website WeBuyAnyCar.com.


In the letter, they ‘reached the conclusion that you sent your request to simply waste our time’. He had tried to sell them a Little Tikes play car for children.





It received over 28,000 retweets in a day and was widely shared across social media, being picked up by sites like the Mirror. However, the letter was exposed as fake, with the Twitter user that posted it doubling his followers in the fallout of the stunt.


However, the condescending tone of the fake letter posed a PR challenge for WeBuyAnyCar.com. Yet how they dealt with the situation was amazing. They turned criticism around with some humorous responses.





Their tweets were even mentioned in The Metro.

KEEK - Shower Cam

Keek, a new and exciting video blog app for my iPhone. I love watching 40 second clips of people and think it has great potential. Lots of so called celebrities are already using this new craze.
I have found a great example of a member of the "Geordie Shore" cast used the app.
Gary Beadle recognised his target market and their interests and used keek to make video updates in the shower. His fanbase have gone crazy and he is maintaing his image at the same time. He has definitely thought about who he wants to attract and people just can't seem to get enough. This was a brilliant use of social media and understanding his stakeholders.


 http://www.keek.com/!vRyrbab - see Gary's shower cam video here

disneyland paris the magic begins the moment you click here!!

I am in LOVE with everything disney and recently treated my partner for his birthday a trip to disneyland paris.
This got me thinking about PR campaigns run by disneyland paris. Recently with the recession Disneyland Paris hired BETC Euro RSCG to regain custom. 

So they decided to get people to film telling their children they are going to disneyland paris and upload it  and Disney then used this in their advertising campaigns under "The Magic Begins the Moment You Tell Them."

However, the videos are on youtube and the coverage on social media websites has been phenomenal. So I thought I would post some of the best ones I have found.

My magic definitely began when I told him as we are both so excited and with just over a week to go I am already packing.

Reputation... two sides to the story

Justin Bieber recently came to the UK and caused quite a stir. but has his reputation remained in tact from the incidents.
Day 1 - He was 2 hours late on for his first show at the o2 arena
Day 2 - He falls ill on stage and goes off stage.
Day 3 - Altercation with the press (video below) and cancels an interview

Then has the cheek to say he does not deserve all this "negative press"and will "not return to the UK". So how is his reputation? I know my view of Justin Bieber has deteriorated and what will it take to recover his image.
Crisis Management? This might take a long time for the recovery of Justin Bieber.
What is Justin Bieber's take on the situation?
 The press have certainly had a great time whilst he has been in the country.

SURPRISE!!!!

David Beckham surprised fans for Team GB.
Rita Ora for Mastercard.
Rihanna for River Island.

The celebrities seem to have taken a new turn and decide to surprise their fans. These stunts have had a phenomenal success. The stunts have been successful due to the human interest that they gain, social media coverage and videos of the stunts going viral.
What celebrities would you like to be surprised by?
What other companies will use this method?

Chelsea FC have a Paddy

Outside the Chelsea Football Club Stadium (Stamford Bridge) the 'bookies' Paddy Power have recently placed a billboard. On the billboard it says "FERNANDO. We’ve got an onion bag you can actually find. It’s in the burger van mate. Get your hair net on". This was an addition to the many jokes about Fernando Torres who has had a poor performance since joining the club after a £50 million deal. 
Apparently, according to the Daily Mail Chelsea have now started legal action against Paddy Power. 
The amount of coverage on social media this picture has received has made it good PR for Paddy Power but for Chelsea is this good PR? 
Is this a good use of advertising or is Chelsea right with not seeing the funny side?