Sunday, 16 February 2014
LEGO movie... everything is awesome
I went to go and watch the LEGO movie today and was amazed at the effort that was put in to ensure that the whole experience of watching the film was LEGO orientated. The experience started as I was walking into the theatre. Outside the screen the number had been changed to a LEGO block stating the screen number.
When we went inside the cinema and sat in our seats we noticed that all the adverts were in LEGO. These included companies such as BT, Premier Inn and Confused.com.
Although this was all the effort within the confines of the cinema it left me wondering how far Warner Bros. had gone to get coverage everywhere. So I turned to the online community to see what was happening online. I noticed that the film had a twitter account, a Facebook page and a website.
Lego fan of the week - Followers uploaded pictures of them in LEGO related situations. An example of some winners of Fan of the Week include a boy who got his whole family to dress as LEGO blocks for Halloween and a lady who baked LEGO cake pops.
The chance to build your own LEGO mini figure - a link was provided to a site where you could create your own mini figure.
Lego fan of the week - Followers uploaded pictures of them in LEGO related situations.
Sharing the photographs its followers have taken of themselves with the LEGO Movie stands found in cinemas around the country - In cinemas cardboard stands were set up with cutout for peoples faces and LEGO encouraged people to upload these pictures, which they then shared through Facebook.
You can also upload photos on to Instagram using the #LEGOfanoftheweek hash-tag.