After the brits on Wednesday night Dulux decided to jump on the hype and tweeted about the use of colours Damien Hurst used on his version of the brit award. This was brilliantly implemented and reinforced ideas of Dulux's image they portray. The company have looked at current trends and used these to their advantage as to what to focus. Although not much notice was taken in Dulux's tweet it has identified that they are current and how important it is to have this quality in the world of PR.
No comments:
Post a Comment